expertise

Trainings and Advisory in Marketing, Sales & Merchandising

 Practical training for daily application & improvements:

  • Company’s vision & mission
  • Team-work compilation of company’s brand USP
  • How to perform market development
  • New products & premium quality as key for success
  • Added product value – a way to overcome dependancies
  • Basics for successful sales
  • 8 Phases of successful sales-management in tourism & retail
  • Basics for successful merchandising
  • Shelf-zone management in food-retailing
  • Promotion and consumer/customer loyalty instruments
  • Role plays for successful sales & promotion in tourism and retailing
  • Team organisation & management
  • Escorted sales meetings with (new) customers
  • Escorted promotion for exhibitions & fairs
  • Escorted POS check-ups

Organic related

  • Basic know-how of organic production method
  • Basic know-how of bio-dynamic production method (Demeter)
  • Differentiation organic vs. conventional
  • Reasons to grow/buy/support organic
  • The price issue….
  • Global & national organic market development: history & outlook
  • Sales & Merchandising of organic products in mixed retailing
  • Organic farmers‘ markets: development & management
  • On-farm-sales development & management

Services for food-retailers, food-processors, tourism stakeholders:

  • Market research
  • Market segmentation & policy
  • Marketing concepts
  • Market Alliances
  • Market development
  • Added Value Chain development
  • Packaging & Labelling
  • Development & management of teams in sales & merchandising (loyalty instruments)
  • Consumer loyalty concepts on WWW & Social Media
  • Customer Management Systems (CMS)
  • Development of materials for sales & promotion
  • Development of PR concepts
  • Planning & management of promotion and sales activities in tourism and retail
  • Product improvement and development for national & international markets
  • Marketing support for national & international market penetration
  • Selection, organisation of partizipation on International food-exhibitions & fairs
  • Organisation of excursions for market and product studies
  • Retail Shop layout & planning
  • Integration process of certified Organic in production & processing
  • Conversion of production to certified Organic system
  • Organic Wild Collection method & certification – preparatory steps
  • Fair Trade method & certification – preparatory steps
  • Sustainability in tourism
  • Sustainability in cooking